Introduction to marketing. (Record no. 7204)

MARC details
000 -LEADER
fixed length control field 00518cam a2200217u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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SYSTEM CONTROL NUMBER
System control number 12027
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0004990196
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093946.0
CONTROL NUMBER
control field 24818
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Cooper, Marjorie J.
TITLE STATEMENT
Title Introduction to marketing.
EDITION STATEMENT
Edition statement international ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Harper Collins,
Date of publication, distribution, etc. 1993.
PHYSICAL DESCRIPTION
Extent vii, 226 p. ;
Dimensions 24 cm.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Madden, Charles.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 CO IN T0012027 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 0.00