Advertising media planning. (Record no. 7247)

MARC details
000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235083
SYSTEM CONTROL NUMBER
System control number 12073
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093949.0
CONTROL NUMBER
control field 24861
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Z.
TITLE STATEMENT
Title Advertising media planning.
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. 1993.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
ADDED ENTRY--PERSONAL NAME
Personal name Lincoln, Bumba.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR

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