| 000 -LEADER |
|---|
| fixed length control field |
00668cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071002782 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
12169 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093953.0 |
| CONTROL NUMBER |
|---|
| control field |
24924 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Rossiter, John R. |
| TITLE STATEMENT |
|---|
| Title |
Advertising and promotion management / |
| Statement of responsibility, etc |
John R. Rossiter and Larry Percy. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw Hill, |
| Date of publication, distribution, etc |
1987. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 649 p. : |
| Other physical details |
ill ; |
| Dimensions |
22 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographies and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |