Concurrent marketing : (Record no. 7417)

MARC details
000 -LEADER
fixed length control field 00547cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0875844448
SYSTEM CONTROL NUMBER
System control number 12334
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094001.0
CONTROL NUMBER
control field 25034
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Cespedes, Frank V.
TITLE STATEMENT
Title Concurrent marketing :
Remainder of title integrating product, sales, and service.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. 1995.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 CE CO T0012334 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 0.00