Marketing driven organization : (Record no. 7887)

MARC details
000 -LEADER
fixed length control field 00537cam a2200217u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010321n xx 000 0 und u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684864673
SYSTEM CONTROL NUMBER
System control number 13471
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094049.0
CONTROL NUMBER
control field 25534
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Day, George S.
TITLE STATEMENT
Title Marketing driven organization :
Remainder of title Understanding, attracting and keep.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. 1999.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer base management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 DA MA T0013471 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 0.00