000 -LEADER |
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130163872 |
SYSTEM CONTROL NUMBER |
System control number |
13562 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094052.0 |
CONTROL NUMBER |
control field |
25566 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
TITLE STATEMENT |
Title |
Marketing. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
1995. |
PHYSICAL DESCRIPTION |
Extent |
Book. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. (Sandra Ernst) |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Duncan, Thomas R. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |