| 000 -LEADER |
|---|
| fixed length control field |
00715cam a2200277u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
011008n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324125674 |
| Terms of availability |
UK33.52 |
| PUBLISHER NUMBER |
|---|
| Source |
AmazonUK |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
10407 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094203.0 |
| CONTROL NUMBER |
|---|
| control field |
26143 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Charles W. Lamb JR., Joseph F. Hair, Jr., Carl McDaniel. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati, Oh. : |
| Name of publisher, distributor, etc |
South-Western, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 751 p. : |
| Other physical details |
+ CD-Rom ;. |
| GENERAL NOTE |
|---|
| General note |
+ CD-Rom. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK922 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
NcDaniel, Carl. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |