The 22 immutable laws of marketing / (Record no. 8612)

MARC details
000 -LEADER
fixed length control field 00628cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020112s1994 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0006383459
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094216.0
CONTROL NUMBER
control field 26290
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
TITLE STATEMENT
Title The 22 immutable laws of marketing /
Statement of responsibility, etc. Al Ries and Jack Trout.
VARYING FORM OF TITLE
Title proper/short title The twenty-two immutable laws of marketing
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. HarperCollins Business,
Date of publication, distribution, etc. 1994.
PHYSICAL DESCRIPTION
Extent xii, 143 p. :
Other physical details pbk.
GENERAL NOTE
General note Includes index.
STUDY PROGRAM INFORMATION NOTE
Program name TBS904 MARK922 Refresher Course
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 RI TW T0016180 42.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/01/2002 Booksplus Lamcy Plaza 42.00