| 000 -LEADER |
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| fixed length control field |
00658cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324067976 |
| SYSTEM CONTROL NUMBER |
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| System control number |
12564 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094223.0 |
| CONTROL NUMBER |
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| control field |
26359 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D. |
| TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
the impact of the Internet / |
| Statement of responsibility, etc |
Carl McDaniel, Jr., Roger Gates. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Minneapolis : |
| Name of publisher, distributor, etc |
South Western Thomson Learning, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 682 p. : |
| Other physical details |
+ CD-Rom ;. |
| GENERAL NOTE |
|---|
| General note |
+ CD-Rom. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK239 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |