| 000 -LEADER |
|---|
| fixed length control field |
00867pam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
011002s2003 ohua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2001054171 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324113900 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.L2623 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093111.0 |
| CONTROL NUMBER |
|---|
| control field |
18379 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| TITLE STATEMENT |
|---|
| Title |
Essentials of marketing / |
| Statement of responsibility, etc |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
South-Western, Thomson Learning, |
| Date of publication, distribution, etc |
c2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
601 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references (p. 557-572) and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |