Marketing. Chapter 19 ; Personal selling : a Mary Kay story. Chapter 20, 21 : Yoplait, USA. (Record no. 9028)

MARC details
000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vz
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020716s1992 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256096813
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094323.0
CONTROL NUMBER
control field 26727
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Marketing. Chapter 19 ; Personal selling : a Mary Kay story. Chapter 20, 21 : Yoplait, USA.
Medium [videorecording] :
Remainder of title 3rd ed /
Statement of responsibility, etc. Eric Berkowitz ...[et al.].
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1992.
PHYSICAL DESCRIPTION
Extent 27.17 mins.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type VIDEO

No items available.