| 000 -LEADER |
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| fixed length control field |
00645cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
021223s1998 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0074706535 |
| Terms of availability |
A$29.05 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094337.0 |
| CONTROL NUMBER |
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| control field |
26920 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Waller, David. |
| TITLE STATEMENT |
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| Title |
How to prepare a promotional plan / |
| Statement of responsibility, etc |
David Waller. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Sydney : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1998. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 100 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references (p. 79). |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| General subdivision |
Planning. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |