| 000 -LEADER |
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| fixed length control field |
00793nam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
031011s2003 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071410937 |
| Terms of availability |
AUS$22.23 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094434.0 |
| CONTROL NUMBER |
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| control field |
27544 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Higgins, Denis. |
| TITLE STATEMENT |
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| Title |
The art of writing advertising / |
| Statement of responsibility, etc |
conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; London : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
125 p. : |
| Other physical details |
ill., ports ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
A McGraw-Hill advertising classic |
| GENERAL NOTE |
|---|
| General note |
Originally published: Lincolnwood, Ill. : Contemporary, 1965. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising executives |
| Form subdivision |
Interviews. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernbach, William. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |