The effect of advertising and display : assessing the evidence /
By: East, Robert
Material type:
BookPublisher: Boston : Kluwer Academic Publishers, c2003.Description: xiv, 117 p. : ill ; 25 cm.ISBN: 1402075146 (alk. paper)Subject(s): Advertising | Advertising -- Psychological aspects | Advertising -- ResearchDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 EA EF (Browse shelf) | Available | T0022046 |
Total holds: 0
Includes bibliographical references (p. 100-108) and indexes.