The marketing power of emotion /
By: O'Shaughnessy, John
Title By: O'Shaughnessy, Nicholas J
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, c2003.Description: vi, 274 p.: ill ; 24 cm.ISBN: 0195150562 (alk. paper)Subject(s): Consumer behavior | Consumers -- Psychology | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Decision making -- Psychological aspects | Emotions -- Economic aspectsDDC classification: 658.8/342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 OS MA (Browse shelf) | Available | T0022148 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NO CO Consumer behaviour / | 658.8342 OS CO Consumer behaviour : perspectives, findings and explanations / | 658.8342 OS MA The marketing power of emotion / | 658.8342 PE CO Consumer behavior and marketing strategy / | 658.8342 PE CO Consumer behavior & marketing strategy / | 658.8342 PO WH Why we shop : emotional rewards and retail strategies / |
Includes bibliographical references (p. [247]-260) and index.
Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261.