Warriors on the high wire : the balancing act of brand leadership in the 21st century /
By: Gilmore, Fiona
Title By: Gilmore, Fiona
Material type:
BookPublisher: London : Profile Books, 2003.Description: xxii, 264 p. : ill ; 20 cm.ISBN: 1861976119Other title: Warriors on the high wire : the balancing act of brand leadership in the twenty-first century.Subject(s): Brand name products -- Management | Product management | Success in business
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 GI WA (Browse shelf) | Available | T0026466 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 GI WA (Browse shelf) | Available | T0025957 |
, Shelving location: Main Collection Close shelf browser
Includes index.
Introduction / Fiona Gilmore -- 1. Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents -- 2. Disney: Managing a Magical Brand -- 3. INSEAD: Management Education with a Mission -- 4. Psion: The Battle for Wire-free Working -- 5. Reuters: Transforming the Brand for the Information Age -- 6. Sony: Re-inventing Itself to Keep Ahead in the Networked World -- 7. Sunday: New Brand Building Through a Unique Personality -- 8. Visa International: The Serendipity of a Name -- 9. Vodafone: Post-Aquisition: The Challeng of Brand Migration -- 10. Vorwerk: Building a Brand Without Advertising -- 11. Wales: Can a Country Be a Brand? -- 12. Wal-Mart Asda: the Revival of a Brand -- 13. Yahoo!: The Beginnings of a Brand.