International marketing strategy : analysis, development and implementation /
By: Doole, Isobel
Title By: Lowe, Robin
Material type:
BookPublisher: London : Thomson Publication Services, 2004.Edition: 4th ed.Description: xxi, 445 p. : ill ; 28 cm.ISBN: 1844800253Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | T0026808 |
Total holds: 0
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| 658.84 DE EB E-business & e-commerce for managers / | 658.84 DE EB E-business & e-commerce for managers / | 658.84 DE EB E-business & e-commerce for managers / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : |
Includes bibliographical references and index.
An introduction to international marketing -- The international trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small and medium-sized enterprises (SMEs) -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies.