The marketing plan handbook /
By: Wood, Marian Burk
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Edition: 2nd ed.Description: xv, 200 p. : ill., +1 CD-ROM ; 26 cm.ISBN: 0131968661Program: TBS904 MARK922Subject(s): Marketing -- Management -- Handbooks, manuals, etc
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO MA (Browse shelf) | Available | T0031057 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO MA (Browse shelf) | Available | T0028915 |
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| 658.802 WO ES Essential guide to marketing planning / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
Includes bibliographical references (p. 181-191) and index. +1 CD-ROM.
Preface Chapter 1 Introduction to Marketing PlanningChapter 2 Analyzing the Current SituationChapter 3 Understanding Markets and CustomersChapter 4 Planning Segmentation, Targeting, and PositioningChapter 5 Planning Direction, Objectives, and Marketing SupportChapter 6 Developing Product and Brand StrategyChapter 7 Developing Channel and Logistics StrategyChapter 8 Developing Pricing StrategyChapter 9 Developing Integrated Marketing Communication StrategyChapter 10 Planning Performance Measurement and Implementation ControlAppendix 1 Sample Marketing Plan: Sonic Superphone Appendix 2 Documenting a Plan with Marketing Plan ProReferencesSource NotesGlossaryIndex.
TBS904 MARK922