The marketing plan handbook /
By: Wood, Marian Burk
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO MA (Browse shelf) | Available | T0031057 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WO MA (Browse shelf) | Available | T0028915 |
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Includes bibliographical references (p. 181-191) and index. +1 CD-ROM.
Preface Chapter 1 Introduction to Marketing PlanningChapter 2 Analyzing the Current SituationChapter 3 Understanding Markets and CustomersChapter 4 Planning Segmentation, Targeting, and PositioningChapter 5 Planning Direction, Objectives, and Marketing SupportChapter 6 Developing Product and Brand StrategyChapter 7 Developing Channel and Logistics StrategyChapter 8 Developing Pricing StrategyChapter 9 Developing Integrated Marketing Communication StrategyChapter 10 Planning Performance Measurement and Implementation ControlAppendix 1 Sample Marketing Plan: Sonic Superphone Appendix 2 Documenting a Plan with Marketing Plan ProReferencesSource NotesGlossaryIndex.
TBS904 MARK922