Advertising and promotion : an integrated marketing communications perspective /
By: Belch, George E
Title By: Belch, Michael A
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, 2006.Edition: 7th ed.Description: xxvi, 820 p. : ; 30 cm.ISBN: 9780071105897Program: MARK333 MARK940Subject(s): Advertising | Sales promotion | Communication in marketing
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Includes bibliographical references and index.
MARK333 MARK940