Market intelligence : how and why organizations use market research /
By: Callingham, Martin
Material type:
BookSeries: Market research in practice series.Publisher: London ; Sterling, Va. : Kogan Page, c2004.Description: viii, 223 p ; 24 cm.ISBN: 0749442018Other title: How and why organizations use market research.Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 CA MA (Browse shelf) | Available | T0022641 |
Total holds: 0
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| 658.83 BU MA Marketing research | 658.83 BU MA Marketing research | 658.83 BU MA Marketing research | 658.83 CA MA Market intelligence : how and why organizations use market research / | 658.83 CH MA Marketing research : methodological foundations / | 658.83 CH MA Marketing research : methodological foundations / | 658.83 CH MA Marketing analytics : |
Includes bibliographical references and index.
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.