Includes bibliographical references (p. [325]-337) and index.

FOREWORD by Dr. Stephen R. Covey THE ONE THING THAT CHANGES EVERYTHING How trust affects the trajectory and outcome of our lives -- both personally and professionally -- and what we can do to change it. Nothing Is as Fast as the Speed of Trust You Can Do Something About This! THE FIRST WAVE -- SELF TRUST THE PRINCIPLE OF CREDIBILITY Beyond "ethics": Why personal credibility is the foundation of all trust and how to create it. The 4 Cores of Credibility Core 1 -- Integrity Are You Congruent? Core 2 -- Intent What's Your Agenda? Core 3 -- Capabilities Are You Relevant? Core 4 -- Results What's Your Track Record? THE SECOND WAVE -- RELATIONSHIP TRUST THE PRINCIPLE OF BEHAVIOR How to behave yourself out of problems you've behaved yourself into. The 13 Behaviors Behavior #1: Talk Straight Behavior #2: Demonstrate Respect Behavior #3: Create Transparency Behavior #4: Right Wrongs Behavior #5: Show Loyalty Behavior #6: Deliver Results Behavior #7: Get Better Behavior #8: Confront Reality Behavior #9: Clarify Expectations Behavior #10: Practice Accountability Behavior #11: Listen First Behavior #12: Keep Commitments Behavior #13: Extend Trust Creating an Action Plan THE THIRD, FOURTH, AND FIFTH WAVES -- STAKEHOLDER TRUST How to increase speed, lower cost, and maximize the influence of your organization. The Third Wave -- Organizational Trust The Principle of Alignment The Fourth Wave -- Market Trust The Principle of Reputation The Fifth Wave -- Societal Trust The Principle of Contribution INSPIRING TRUST How to extend "Smart Trust," restore trust, and take the exponential leap of faith that makes all the difference . . . and why not extending trust is the greatest risk of all. Extending "Smart Trust" Restoring Trust When It Has Been Lost A Propensity to Trust NOTES AND REFERENCES INDEX.

This book challenges our age-old assumption that trust is merely a soft, social virtue, and instead demonstrates that it is a hard-edged, economic driver--a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. CEO Covey informs readers how to inspire lasting trust in their personal and professional relationships, and in so doing to create unparalleled success and sustainable prosperity in every dimension of life. He shows business, government, and education leaders how to quickly and permanently gain the trust of their clients, coworkers, partners, and constituents. Like a ripple in the pond, trust begins within each of us personally, continues into our relationships, expands into our organizations, extends into our marketplace relationships, and ultimately encompasses our global society. Covey presents a road map to establish trust on every level, build character and competence, enhance credibility, and create leadership that inspires confidence.--From publisher description.