Marketing planning : a global perspective /
By: Hollensen, Svend
Material type:
BookPublisher: Maidenhead : McGraw-Hill Education, c2006.Description: xix, 455 p. : ill ; 25 cm.ISBN: 9780077104184Program: TBS982Subject(s): Marketing -- Planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0032164 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0032165 |
Total holds: 0
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| 658.802 HI MA Marketing strategy : the thinking involved / | 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing strategy & competitive positioning |
Includes bibliographical references and index.
TBS982