Strategic branding of destinations : a framework / Melodena S. Balakrishnan.
Material type:
TextSeries: ,Working paper series : Business, Management, Marketing ; WP48/2007Publication details: Dubai : UOWD Research Committee, 2007.Description: 20 p. : ill ; 30 cmSubject(s):
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA ST (Browse shelf(Opens below)) | Available | T0032515 |
Includes bibliographical references.
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