Grande expectations : a year in the life of Starbucks' stock /
By: Blumenthal, Karen
Material type: BookPublisher: London : Piatkus Books, 2007.Description: 309 p. : ; 25 cm.ISBN: 9780749928070Subject(s): Stocks -- United States | Corporations -- Valuation -- United StatesDDC classification: 332.6322 BL GR Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 332.6322 BL GR (Browse shelf) | Available | T0033096 |
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332.6320973 WE PH The physics of Wall Street : | 332.6322 BE AU The Australian stockmarket : | 332.6322 BE AU The Australian stockmarket : | 332.6322 BL GR Grande expectations : | 332.6322 HA IN The inefficient stock market : | 332.6322 HA IN The inefficient stock market : | 332.6322 KI ON Online investing on the Australian sharemarket / |
Includes bibliographical references (p. [275]-298) and index.
Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of Americas hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water.--From publisher description.