Internet marketing : strategy, implementation and practice /
By: Chaffey, Dave
Title By: Chaffey, Dave [Editor.] | Mayer, Richard [Editor.] | Ellis-Chadwick, Fiona [Editor.] | Johnston, Kevin [Editor.]
Material type:
BookPublisher: Harlow : Financial Times/Prentice Hall, c2009.Edition: 4th ed.Description: ill ; 25 cm. xxxi, 701 p.ISBN: 9780273717409Program: MARK301Subject(s): Internet marketing | Internet| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 CH IN (Browse shelf) | Available | T0041170 |
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| 658.84 CH EC The economics of electronic commerce / | 658.84 CH IN Internet marketing : strategy, implementation, and practice / | 658.84 CH IN Internet marketing : strategy, implementation, and practice / | 658.84 CH IN Internet marketing : strategy, implementation and practice / | 658.84 CH IN Internet marketing : strategy, implementation, and practice / | 658.84 CO EM E-marketing / | 658.84 CO IN Internet marketing / |
Includes bibliographical references and indexes.
Pt. 1. Internet marketing fundamentals. 1. An introduction to Internet marketing. 2. The Internet micro-environment. 3. The Internet macro-environment -- Pt. 2. Internet strategy development. 4. Internet marketing strategy. 5. The Internet and the marketing mix. 6. Relationship marketing using the Internet -- Pt. 3. Internet marketing: implementation and practice. 7. Achieving online service quality. 8. Interactive marketing communications. 9. Maintaining and monitoring the online presence. 10. Business-to-consumer Internet marketing. 11. Business-to-business Internet marketing.
A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media, and shows how innovative companies are beginning to provide dynamic, interactive content.
MARK301