Serve them right /
By: Dickens, Kate
Material type:
BookPublisher: Dubai : Motivate Publishing, c1999.Description: viii, 168 p. : ill ; 23 cm.ISBN: 1860630839Subject(s): Customer services -- Middle east | Customer relations | Customer service -- Management | Consumer satisfaction| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 DI SE (Browse shelf) | Available | T0016053 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 DI SE (Browse shelf) | Available | T0014456 |
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| 658.812 CU ST Customer lifetime value : reshaping the way we manage to maximize profits | 658.812 DE CU Customer innovation : customer-centric strategy for enduring growth / | 658.812 DI SE Serve them right / | 658.812 DI SE Serve them right / | 658.812 DO ST Strategic market relationships : from strategy to implementation / | 658.812 EG RE Relationship marketing : exploring relational strategies in marketing / | 658.812 EG RE Relationship marketing : exploring relational strategies in marketing / |
Caption from main page : a practical guide to multicultural customer care.
Targeted specifically for the middle east, serve them right gives a practical, user-friendly advice on how to develop excellent customer care skills with a multicultural workforce. Since the composition of the workforce and the customer base in the Gulf today is so deliver multicultural customer service that will leave the customer not only satisfied, but enthused about the company. It focuses on practical issues which affect all service-oriented organisations(whether a small or multinational enterprise), providing an overview of a typical customer care campaign and guidance on setting benchmarks which everyone involved in customer service can understand and aspire to.