International marketing /
By: Kotabe, Masaaki
Title By: Riege, Andreas | Noble, Gary | Helsen, Kristiaan | Griffiths, Kathleen | Pecotich, Anthony
Material type:
BookPublisher: Milton, Qld. : SAGE, 2008.Edition: 2nd Asia Pacific ed.Description: xvii, 629 p. : ill ; 26 cm.ISBN: 9780470814246Program: MARK343 TBS982Subject(s): Marketing -- Asia | Marketing -- Pacific Area | International business enterprises -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KO IN (Browse shelf) | Available | T0034379 |
Total holds: 0
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| 658.84 KO GL Global marketing management | 658.84 KO GL Global marketing management | 658.84 KO GL Global marketing management | 658.84 KO IN International marketing / | 658.84 LA EC E-commerce 2014 : business technology society / | 658.84 LE GL Global marketing management : changes, new challenges, and strategies / | 658.84 LE GL Global marketing management : changes, new challenges, and strategies / |
Includes bibliographical references and index. Previous ed.: 2005 "Authorised adaptation of Global marketing management, 3rd edition."--T.p.verso.
MARK343 TBS982 UOWD