E-Commerce : business, technology, society /
By: Laudon, Kenneth C
Title By: Traver, Carol Guercio
Material type: BookPublisher: London :. Pearson Education, c2008.Edition: 4th ed.Description: xxxiv, 809 p. : ill ; 27 cm.ISBN: 9780135009321Program: IACT304 IACT906Subject(s): Electronic commerce | Internet marketing | Information technologyItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 LA EC (Browse shelf) | Available | T0034708 |
, Shelving location: Main Collection Close shelf browser
658.872 LA EC E-commerce : business, technology, society / | 658.872 LA EC E-commerce : business, technology, society / | 658.872 LA EC E-commerce : business, technology, society / | 658.872 LA EC E-Commerce : business, technology, society / | 658.872 LA EC E-commerce 2010 : business, technology, society / | 658.872 LA EC E-commerce 2010 : business, technology, society / | 658.872 LA EC E-commerce : business, technology, society / |
Includes bibliographical references and indexes.
E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.
IACT304 IACT906