Contemporary advertising /
By: Arens, William F
Title By: Weigold, Michael F | Arens, Christian
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.1 AR CO (Browse shelf) | Available | T0035076 |
, Shelving location: Main Collection Close shelf browser
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659.1 AL AD Advertising creative : strategy, copy, design | 659.1 AL AD Advertising creative : strategy, copy, and design | 659.1 AR CO Contemporary advertising / | 659.1 AR CO Contemporary advertising / | 659.1 AR CO Contemporary advertising & integrated marketing communications / | 659.1 AR PE Persuasive advertising : evidence-based principles / | 659.1 AU FR Frenemies : |
Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2006. Includes bibliographical references and index.
Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.