Financial services marketing : an international guide to principles and practice /
By: Ennew, Christine T
Title By: Waite, Nigel
Material type:
BookPublisher: London : Butterworth-Heinemann, c2007.Edition: 1st ed.Description: xvi, 400 p. : ill ; 25 cm.ISBN: 9780750669979Subject(s): Financial services industry -- MarketingDDC classification: 332.10688 EN FI Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 332.10688 EN FI (Browse shelf) | Available | T0035747 |
Total holds: 0
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| 332.10684 OM RE Retail banking : | 332.10684 SU BA Bank fraud : | 332.10684 VI GL Global banking and finance strategies | 332.10688 EN FI Financial services marketing : | 332.10688 FA MA Marketing financial services / | 332.10688 HA FI Financial services marketing / | 332.10688 HA ND Handbook on corporate governance in financial institutions |
Includes bibliographical references (p. [381]-389) and index.