Relationship marketing : perspective, dimensions and contexts /
By: Harwood, Tracy
Title By: Garry, Tony | Boderick, Anne
Material type:
BookPublisher: London, UK : McGraw-Hill, c2008.Description: xxii, 242 p. : ill ; 24 cm.ISBN: 9780077114220Subject(s): Relationship marketing
Summary:
This book provides a comprehensive introduction of the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking relationship marketing explores the different perspective on the subject and presents them in relation to a range practical contexts, including public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 HA RE (Browse shelf) | Available | T0036055 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
This book provides a comprehensive introduction of the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking relationship marketing explores the different perspective on the subject and presents them in relation to a range practical contexts, including public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.