Brands and branding /
Title By: Clifton, Rita [Editor.] | Ahmad, Sameena [Editor.] | Chajet, Jonathan [Editor.] | Doane, Deborah [Editor.] | Ellwood Iain [Editor.] | Feldwick, Paul [Editor.] | Frampton, Jez Editor | Gibbons, Giles Editor | Hobsbawm, Andy Editor | Lindemann, Jan Editor | Poulter, Allan Editor | Raison, Max Editor | Simmons, John Editor | Smith, Shaun Editor
Material type:
BookPublisher: London : The Economist, c2009.Edition: 2nd ed.Description: xvii, 284 p. : col. ill ; 22 cm.ISBN: 9781846681196Other title: Brands and branding : the economist.Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Brand name products -- Forecasting
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0036498 |
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| 658.827 BR AN Brands and branding / | 658.827 BR AN The brand glossary / | 658.827 BR AN Brands and brand management : contemporary research perspectives / | 658.827 BR AN Brands and branding / | 658.827 BR AN Brand Bible : the complete guide to building, designing, and sustaining brands / | 658.827 BR AN Brands and brand management : contemporary research perspectives | 658.827 BR AN Brand mangement |
Includes bibliographical references and index.
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.