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Effectuation : elements of entrepreneurial expertise /

By: Sarasvathy, Saras D, 1959-
Material type: BookSeries: New horizons in entrepreneurship. Publisher: Northampton, MA : Edward Elgar, c2008.Description: xxii, 368 p. : ill ; 24 cm.ISBN: 9781848445727Subject(s): Entrepreneurship -- Case studies | Creative ability -- Case studies | Success in business -- Case studies
Summary:
Effectuation is an approach for entrepreneurs where logic and insight are used to convert problems into opportunities. Sarasvathy (U. of Virginia) had developed the idea of effectuation by observing the successes of 27 entrepreneurs and noting how each individual converted "as if" circumstances into "even if" ones. Written for entrepreneurs, this book will also serve as a useful reference for students of economics, business and behavioral science.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.421 SA EF (Browse shelf) Available T0037110
Total holds: 0

Includes bibliographical references (p. 323-350) and index.

Effectuation is an approach for entrepreneurs where logic and insight are used to convert problems into opportunities. Sarasvathy (U. of Virginia) had developed the idea of effectuation by observing the successes of 27 entrepreneurs and noting how each individual converted "as if" circumstances into "even if" ones. Written for entrepreneurs, this book will also serve as a useful reference for students of economics, business and behavioral science.

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