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Integrated advertising, promotion, and marketing communications /

By: Clow, Kenneth E
Title By: Baack, Donald
Material type: BookPublisher: Upper Saddle River, NJ : Pearson Education Inc., c2010.Edition: 4th ed.Description: 478 p ; 28 cm.ISBN: 9780138157371Program: MARK940Subject(s): Communication in marketing | Advertising
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"Global Edition" Includes bibliographical references and index.

MARK940

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