Fundamentals of strategy /
By: Johnson, Gerry
Title By: Scholes, Kevan | Whittington, Richard
Material type:
BookPublisher: Harlow : Financial Times Prentice Hall, c2009.Description: xv, 313 p. : ill ; 25 cm.ISBN: 9781408221198Subject(s): Business planning | Business planning -- Case studies | Strategic planning -- Case studies| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 JO FU (Browse shelf) | Available | T0037698 |
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| 658.4012 JO EX Exploring strategy / | 658.4012 JO EX Exploring strategy : | 658.4012 JO EX Exploring strategy : | 658.4012 JO FU Fundamentals of strategy / | 658.4012 JO ST Strategic management essentials / | 658.4012 KA BA The balanced scorecard : translating strategy into action / | 658.4012 KA CH Change management and strategic planning |
Includes bibliographical references and index.
Table of Content Introducing Strategy The Environment Strategic Capability Strategic Purpose Culture and Strategy Business-level strategy Strategic Directions and Corporate-Level Strategy International Strategy Strategy Methods and Evaluation Strategy in Action.
Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.