Kleppners advertising procedure /
By: Lane, W. Ronald
Title By: King, Karen Whitehill | Russell, J. Thomas
Material type:
BookPublisher: Boston : Prentice Hall, 2008.Edition: 17th ed.Description: xx, 829 p. : col. ill ; 28 cm.ISBN: 9780135126479Program: MARK333Other title: Advertising procedure.Subject(s): Advertising
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 LA KL (Browse shelf) | Available | T0038322 |
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| 659.1 LA KL Kleppner's advertising procedure / | 659.1 LA KL Kleppner's Advertising procedure / | 659.1 LA KL Kleppner's Advertising procedure / | 659.1 LA KL Kleppners advertising procedure / | 659.1 LO DA Damn good advice (for people with talent!) : how to unleash your creative potential | 659.1 LO NA Native advertising : | 659.1 MA AD Advertising / |
Includes bibliographical references and index.
Background of todays advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertisers marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
MARK333