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International business : competing in the global marketplace /

By: Hill, Charles W. L
Material type: BookPublisher: Boston, Mass., : McGraw-Hill/Irwin, c2009.Edition: 7th ed.Description: xxii, 738 p. : col. ill., col. map, col. ports ; 28 cm.ISBN: 9780071287982Program: TBS983Subject(s): International business enterprises | International economic relations | Competition, International
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Includes bibliographical references and index.

Brief Contents Part 1: Introduction and Overview Chapter 1: Globalization Part 2: Country Differences Chapter 2: National Differences in Political Economy Chapter 3: Differences in Culture Chapter 4: Ethics in International Business Cases: Nike: The Sweatshop Debate Etch a Sketch Ethics AIDS Drugs in South Africa Matsushita and Japans Changing Culture Mired in Corruption Kellogg, Brown and Root in Nigeria Part 3: The Global Trade and Investment Environment Chapter 5: International Trade Theory Chapter 6: The Political Economy of International Trade Chapter 7: The Political Economy of Foreign Direct Investment Chapter 8: Regional Economic Integration Cases: Agricultural Subsidies and Development Boeing versus Airbus: Two Decades of Trade Disputes The Politics of Trade in Steel Dixon Ticonderoga Drug Development in the European Union Logitech Part 4: The Global Monetary System Chapter 9: The Foreign Exchange Market Chapter 10: The International Monetary System Chapter 11: Global Capital Markets Cases The Tragedy of the Congo The Russian Ruble Crisis and its Aftermath The Samurai Bond Market Part 5: The Strategy and Structure of International Business Chapter 12: The Strategy of International Business Chapter 13: The Organization of International Business Chapter 14: Entry Strategy and Strategic Alliances Cases Toyota The Rise of a Global Corporation Wal-Marts Global Expansion Black & Decker Lincoln Electric Part 6: International Business Operations Chapter 15: Exporting, Importing, and Countertrade Chapter 16: Global Production, Outsourcing, and Logistics Chapter 17: Global Marketing and R&D Chapter 18: Global Human Resource Management Chapter 19: Accounting in the International Business Chapter 20: Financial Management in the International Business Cases Molex Procter & Gamble in Japan Merrill Lynch in Japan Glossary Photo Credits Indexes.

TBS983

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