From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

Material type:

BookPublisher: Burlington, MA :. Butterworth-Heinemann, c2010.Edition: 3rd ed.Description: xvi, 376 p. : ill ; 23 cm.ISBN: 9781856177733Subject(s): Brand name products -- Management | Branding

Tags from this library: No tags from this library for this title. Log in to add tags.

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.827 DE BR (Browse shelf)	Available		T0038812

Total holds: 0

Previous								Next
Previous	658.827 CR UL The ultimate book of business brands : insights from the world's 50 greatest brands.	658.827 DA CO Competitive success : how branding adds value /	658.827 DE BR Brand Avatar : translating virtual world branding into real world success /	658.827 DE BR From brand vision to brand evaluation : the strategic process of growing and strengthening brands /	658.827 DE CR Creating powerful brands in consumer, service and industrial markets /	658.827 DE CR Creating powerful brands.	658.827 DE DE Designing luxury brands :	Next

Includes bibliographical references and index.

UOWD Library