Luxury fashion branding : trends, tactics, techniques /
By: Okonkwo, Uche
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, c2007.Description: xx, 332 p. : ill. (some col ; 25 cm.ISBN: 9780230521674Program: HDR974Subject(s): Luxuries -- Marketing | Brand name products | Fashion merchandising
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 OK LU (Browse shelf) | Available | T0040062 |
Total holds: 0
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| 658.827 NE BR The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / | 658.827 NI BR Brandstorm : surviving and thriving in the new consumer-led marketplace / | 658.827 NO LO No logo brands, globalization, resistance / | 658.827 OK LU Luxury fashion branding : trends, tactics, techniques / | 658.827 OL WA On brand / | 658.827 OL WA On brand / | 658.827 PE BE Before the brand : creating the unique DNA of an enduring brand identity / |
Includes bibliographical references and index.
HDR974