Sports marketing : a strategic perspective /
By: Shank, Matthew D
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 4th ed.Description: xxiv, 453 p. : ; 26 cm. : ill.ISBN: 9780138137458Program: HDR974Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United States
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 796.0698 SH SP (Browse shelf) | Available | T0040083 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 796.0698 SH SP (Browse shelf) | Available | T0039978 |
Total holds: 0
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| 796.0698 GL OB Global sport sponsorship / | 796.0698 LA SP Sports sponsorship and marketing communications : a European perspective / | 796.0698 MA RK The marketing of sport / | 796.0698 SH SP Sports marketing : a strategic perspective / | 796.0698 SH SP Sports marketing : a strategic perspective / | 796.0698 SH ST Strategic sport marketing / | 796.0698 SM IN Introduction to sport marketing : a practical approach / |
Includes bibliographical references and index.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
HDR974