Sports marketing : a strategic perspective /
By: Shank, Matthew D
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 796.0698 SH SP (Browse shelf) | Available | T0040083 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 796.0698 SH SP (Browse shelf) | Available | T0039978 |
Total holds: 0
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796.0698 LA SP Sports sponsorship and marketing communications : a European perspective / | 796.0698 MA RK The marketing of sport / | 796.0698 SH SP Sports marketing : a strategic perspective / | 796.0698 SH SP Sports marketing : a strategic perspective / | 796.0698 SH ST Strategic sport marketing / | 796.0698 SM IN Introduction to sport marketing : a practical approach / | 796.089 BA NO No win race : |
Includes bibliographical references and index.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
HDR974