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Sustainable business development : inventing the future through strategy, innovation, and leadership /

By: Rainey, David L, 1946-
Material type: BookPublisher: Cambridge : Cambridge University Press, c2006.Description: xxv, 735 p. : ill ; 26 cm.ISBN: 9780521148436Program: HDR970 HDR973Subject(s): Industrial management -- Environmental aspects | Social responsibility of business | Corporations -- Environmental aspects -- Case studies | Management and Business Studies
Summary:
In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.408 RA SU (Browse shelf) Available T0040112
REGULAR University of Wollongong in Dubai
Main Collection 		658.408 RA SU (Browse shelf) Available T0040113
Total holds: 0

Includes bibliographical references and index.

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

HDR970 HDR973

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