Personality not included : why companies lose their authenticity--and how great brands get it back /
By: Bhargava, Rohit
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BH PE (Browse shelf) | Available | T0040600 |
, Shelving location: Main Collection Close shelf browser
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658.827 BA BR Brand meaning / | 658.827 BA DI Digital luxury : | 658.827 BE HO How cool brands stay hot : branding to Generation Y / | 658.827 BH PE Personality not included : why companies lose their authenticity--and how great brands get it back / | 658.827 BL BR Brand love is not enough : | 658.827 BO BR Brand famous : how to get everyone talking about your business | 658.827 BR AN Brands and branding / |
Includes bibliographical references and index.
Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.