Global marketing /
By: Keegan, Warren J
Title By: Green, Mark C
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Edition: 4th ed.Description: xx, 636 p. : col. ill., col. maps ; 28 cm.ISBN: 0131469193Program: MARK343Subject(s): Export marketingDDC classification: 658.8/4
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Includes bibliographical references and indexes.
MARK343