Film marketing /
By: Kerrigan, Finola
Material type: BookPublisher: Amsterdam : Butterworth-Heinemann, 2010.Description: x, 265 p. : ill ; 25 cm.ISBN: 9780750686839Subject(s): Motion pictures -- MarketingDDC classification: 384.80688 KE FI Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 384.80688 KE FI (Browse shelf) | Available | T0040807 |
, Shelving location: Main Collection Close shelf browser
384.64 YA PU Public safety networks from LTE to 5G | 384.8065 ST DI DisneyWar : | 384.806579494 JE SL Slow fade to black : | 384.80688 KE FI Film marketing / | 384.80688 KE FI Film marketing / | 384.80688 SC MA The marketing edge for filmmakers : | 384.8094 JA EU European film industries / |
Includes bibliographical references and index.
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry.Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong.Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.* The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective* The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood* The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading.