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Getting it right the first time : how innovative companies anticipate demand /

By: Katsaros, John
Title By: Christy, Peter
Material type: BookPublisher: Westport, Conn. : Praeger, 2005.Description: xiv, 159 p ; 24 cm.ISBN: 0275984796Subject(s): Business forecasting | Business planning | New products -- ManagementDDC classification: 658.4/0355
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Includes bibliographical references (p. [149]-150) and index.

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