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Global business /

By: Peng, Mike W, 1968-
Material type: BookPublisher: Mason, OH : Cengage South Western, c2011 [i.e. 2010].Edition: 2nd ed.Description: xx, 636 p. : ill., map ; 29 cm.ISBN: 9780538475532Program: TBS984 TBS920Subject(s): International trade | International business enterprises | International economic relations | GlobalizationDDC classification: . Online resources: Location Map
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.049 PE GL (Browse shelf) Available T0041007
Total holds: 0

Includes bibliographical references and index."Between the first and second editions, there was actually a 1.5 edition labeled '2009 update'." -- Preface, p. xiii.

Part 1. Laying foundations -- Part 2. Acquiring tools -- Part 3. Strategizing around the globe -- Part 4. Building functional excellence.

TBS984 TBS920

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