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Did you spot the gorilla? : how to recognise hidden opportunities / Richard Wiseman.

By: Material type: TextTextPublication details: London : Arrow, c2004.Description: 107 p. : ill ; 20 cmISBN:
  • 9780099466437
Subject(s): DDC classification:
  • 158 WI DI
Online resources: Summary: This fascinating and original self-help/business book from the author ofThe Luck Factorreveals a new way of creating opportunities at work and shows how not to ignore what is right in front of you. In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball, and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into the frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that caused people to miss the gorilla also cause them to miss unexpected but important opportunities in their professional and personal lives. This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life and what to do when you see one.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 158 WI DI (Browse shelf(Opens below)) Available T0041310

Includes bibliographical references.

This fascinating and original self-help/business book from the author ofThe Luck Factorreveals a new way of creating opportunities at work and shows how not to ignore what is right in front of you. In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball, and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into the frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that caused people to miss the gorilla also cause them to miss unexpected but important opportunities in their professional and personal lives. This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life and what to do when you see one.

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