Competitor analysis : turning intelligence into success /
By: Hussey, David E
Title By: Jenster, Per V
Material type:
BookSeries: CBI series in practical strategy. Publisher: Chichester, West Sussex : Wiley, 2000.Description: xii, 281 p. : ill ; 23 cm.ISBN: 0471499919Subject(s): Business intelligence | Competition
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.47 HU CO (Browse shelf) | Available | T0022920 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.47 HU CO (Browse shelf) | Available | T0022921 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
1. The Foundations for Competitor Analysis -- 2. Attack, Defend or Collaborate? -- 3. Industry Analysis - Key to Understanding the Competitive Arena -- 4. Industry Analysis in Practice -- 5. Using Critical Success Factors in Planning -- 6. Understanding Competitors: Methods of Analysis -- 7. Sources of Information for Competitor Analysis -- 8. Competitor Analysis in Practice: A Case History -- 9. Assessment of National Competitiveness: A European Example -- 10. Organizing for Competitor Analysis -- 11. The European Wine Industry -- 12. The World Flavour Industry -- 13. The West European Car Rental Industry.